Wayfell Privacy Policy

Last updated: 24th July 2026
Developer: Justin Scott Bowen
Contact:contact@wayfell.com

1. Introduction

This Privacy Statement explains how Justin Scott Bowen collects, uses, stores, and protects information in connection with Wayfell, our website, store pages, support communications, newsletters, playtests, and related services.

By playing Wayfell, visiting our website, contacting us, joining a playtest, or signing up for updates, you agree to the collection and use of information described in this Privacy Statement.

2. Information we may collect

We aim to collect as little personal information as reasonably necessary. Depending on how you interact with Wayfell, we may collect:

Information you provide directly

This may include:

  • Your name or display name.

  • Your email address.

  • Messages you send to us through email, contact forms, bug reports, feedback forms, Discord, social media, or support channels.

  • Playtest applications, survey responses, and feedback.

  • Press, creator, or business contact information.

Platform and account information

If you access Wayfell through a platform such as Steam, the platform may provide limited information needed to operate the game or related services, such as:

  • Your platform user ID or display name.

  • Ownership, entitlement, achievements, cloud save, or leaderboard-related information where relevant.

  • Crash, diagnostic, or compatibility information provided through the platform or associated tools.

We do not control the privacy practices of third-party platforms. Please review the privacy policies of the relevant platform, including Steam, for information about how they process your data.

Technical and usage information

We may collect limited technical information, including:

  • Device type, operating system, hardware information, game version, language, region, and settings.

  • Crash reports, error logs, performance information, and diagnostics.

  • Gameplay telemetry, if enabled, such as progression, session length, feature usage, balancing data, or bug-related events.

  • IP address and browser information when you visit our website.

Website and analytics information

Our website may use basic analytics, cookies, or similar technologies to understand traffic, improve the website, prevent abuse, and measure interest in Wayfell. This may include pages visited, approximate location, browser type, referring pages, and interactions with the site.

Where required, we will ask for consent before using non-essential cookies or similar technologies.

3. How we use information

We may use information to:

  • Provide, maintain, and improve Wayfell.

  • Fix bugs, crashes, compatibility issues, and performance problems.

  • Respond to support requests, feedback, business enquiries, and press enquiries.

  • Manage playtests, newsletters, wishlists, surveys, and community communications.

  • Improve game balance, design, accessibility, and user experience.

  • Protect Wayfell, our website, our community, and our services from fraud, abuse, cheating, spam, or security issues.

  • Comply with legal obligations and enforce our terms.

4. Legal bases for processing

Where laws such as the GDPR or UK GDPR apply, we process personal information based on one or more of the following legal bases:

  • Contract: to provide the game, support, and related services you request.

  • Legitimate interests: to improve Wayfell, respond to enquiries, prevent abuse, and maintain security.

  • Consent: where required for newsletters, certain cookies, optional telemetry, or marketing communications.

  • Legal obligation: where we need to comply with applicable laws.

5. Sharing information

We do not sell your personal information.

We may share information with:

  • Storefronts and platforms, such as Steam, where needed to provide platform features.

  • Service providers that help us run our website, email, analytics, crash reporting, playtesting, support, or community tools.

  • Professional advisers, such as lawyers, accountants, or insurers.

  • Authorities or other parties where required by law, legal process, or to protect rights, safety, and security.

  • A successor entity if the game, studio, or related assets are sold, merged, reorganised, or transferred.

Service providers are only allowed to use information as needed to provide services to us, unless their own terms and privacy policies apply directly to you.

6. International transfers

We are based in Australia , but our service providers, platforms, and players may be located around the world. This means information may be processed in countries other than your own.

Where required, we take reasonable steps to ensure appropriate safeguards are in place for international transfers.

7. Data retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Statement, including to provide support, operate the game, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.

For example:

  • Support emails may be retained while needed to resolve the issue and for recordkeeping.

  • Crash logs and analytics may be retained for a limited period to improve the game.

  • Newsletter information is kept until you unsubscribe or request deletion, subject to legal or technical requirements.

8. Security

We use reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, loss, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your rights and choices

Depending on where you live, you may have rights to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of certain information.

  • Object to or restrict certain processing.

  • Withdraw consent where processing is based on consent.

  • Request a copy of your information in a portable format.

  • Complain to a privacy or data protection authority.

To exercise your rights, contact us at [Insert privacy/contact email].

We may need to verify your identity before responding to some requests.

10. Children’s privacy

Wayfell is not intended to collect personal information from children under the age required by applicable law. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

Wayfell is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

11. Third-party links and services

Wayfell, our website, or store pages may link to third-party websites, platforms, communities, or services. We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing information to them.

12. Marketing communications

If you sign up for updates, newsletters, press announcements, or playtest communications, we may use your email address to send you those communications. You can unsubscribe at any time using the unsubscribe link where available or by contacting us.

13. Changes to this Privacy Statement

We may update this Privacy Statement from time to time. If we make material changes, we will take reasonable steps to notify users, such as by updating the date above, posting a notice on our website, or providing notice through relevant platforms.

14. Contact us

For privacy questions, requests, or complaints, contact:

Justin Scott Bowen
Email: support@wayfell.com